Change is Simple

Success Story for Change is Simple

Change is Simple is dedicated to instilling lifelong social and environmental responsibility through experiential climate learning that inspires action. Since its launch in 2011 in a single school, the organization has significantly expanded its impact, reaching 8,000 students annually in 38 schools across 13 communities in Eastern Massachusetts, including many communities with a significantly under-resourced population. Change is Simple maintains a commitment to continuity by returning to classrooms throughout the school year, and is focused on creating a lifelong social and environmental responsibility that inspires action for a healthy population, planet, and community.

Success Story

Change is Simple

Ellis Strategies partnered with Change is Simple, an organization dedicated to fostering lifelong social and environmental responsibility through hands-on climate education, to create a compelling media relations campaign. This collaboration aimed to amplify awareness of Change is Simple's mission and inspire actionable change. Through strategic planning and effective storytelling, the campaign garnered extensive media attention, culminating in a feature on Good Morning America. This high-profile coverage significantly boosted the organization's visibility, highlighting their impactful work and expanding their reach to a broader audience.

Success Story for Change is Simple

Ellis Strategies partnered with Change is Simple, an organization committed to instilling lifelong social and environmental responsibility through experiential climate learning that inspires action, to develop a dynamic media relations campaign. Change is Simple focuses on educating youth through hands-on, engaging activities that teach the importance of sustainability and environmental stewardship. Recognizing the potential to amplify this mission, Ellis Strategies crafted a strategic campaign designed to raise public awareness and generate widespread media coverage. By leveraging compelling narratives and impactful visuals, the campaign highlighted the unique and transformative education experiences provided by Change is Simple.

The collaboration proved immensely successful, resulting in a tremendous amount of media coverage. The campaign's pinnacle was a notable feature on Good Morning America, a major achievement that significantly elevated the organization’s profile. This high-profile exposure not only showcased the innovative and essential work of Change is Simple, but also helped to inspire a broader audience to engage with and support their cause. The extensive media attention garnered through this partnership underscored the effectiveness of the campaign and the importance of Change is Simple’s mission, ultimately driving increased interest and involvement in their programs.

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What Our Clients Say

"Working with Ellis strategies was effective in making me a confident public speaker. It was easy to work with Matt. He worked around my busy schedule, and his insight and tips were exactly what I needed to up my game in public speaking."

Dr. Martina Stippler

"Ellis Strategies played a crucial role in our non-profit's successful launch of a major program by developing a well-planned PR strategy, coordinating with media outlets, politicians, and managing critical event details. Their efforts resulted in extensive media coverage and local political engagement, positioning us for continued growth with their invaluable partnership."

Patrick Belmonte

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Dan Van Hise, RRT-NPS

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Manikka Bowman

"Ellis Strategies really hit the mark for us. Their strategy helped us educate the public and the Legislature about the effectiveness of the Community Preservation Act. Matt and the team took control and drove the initiative to the finish line."

Stuart Saginor

"Matt helped us navigate a challenging communications situation. He helped refine our messaging, and brought deep expertise into the timing and sequencing of our message so we could maintain control of a dynamic situation. We planned very carefully, and everyone knew their role, and things unfolded exactly according to plan. He was a true pro in a high-stakes situation."

Adam Olenn

"Matt and his team have repeatedly demonstrated their ability to raise ULI Boston's profile, and increase the local media's coverage of real estate development, land use and urban planning. We count on Matt's knowledge and perspective to help guide our programming decisions."

Stephanie Wasser

"We rely on Matt’s insight to guide our PR and Marketing efforts. Over the years he and his team have demonstrated their ability to generate placements in key media outlets which have helped raise awareness of our company."

Stacy Brandon

"We’ve had great success working with Ellis Strategies. Matt and his team consistently provide us with new ideas for getting The Concord Group recognized by key journalists. His team has also been critical in helping us release white papers to our industry. We don’t make a PR move without consulting Ellis."