Media Training Services in Massachusetts

Expert Media Training Across Massachusetts and New England

Ellis Strategies Utilizes Years of Extensive Experience to Provide Top Media Training Services in Massachusetts and Throughout New England

Whether you are the CEO of a bank under SEC scrutiny and media spotlights, or the president of a university celebrating the opening of a new science center, the opportunities to communicate directly to the public are too valuable to squander.

It’s not enough to deliver a message that is concise and convincing. What if you fumble a key question or go off script and say something you regret? As veteran journalists, we know how the media thinks and why reporters ask certain questions. We have trained CEOs, university presidents and spokespeople to face off with the toughest reporters and hold their ground.

Led by Peabody and Emmy Award Winning journalist, author, and communications expert Matt Ellis, Ellis Strategies is a Boston-based public relations firm with regional and national experience. Matt, with over a decade of experience as a News Director and Executive Producer in major U.S. TV markets, has collaborated with top anchors and reporters to enhance their on-air performance and storytelling skills. At Ellis Strategies, we provide personalized Media Training and Presentation Skills Training for individuals and small groups, tailoring strategies to unleash the full communications potential of our clients. Matt's insight and real-world experience are infused into every training program.

Our media training puts subjects in the “hot seat”. We create a realistic TV interview set and conduct interviews as if we were a network television crew. We write the interview questions—with input from you—aiming to closely match the subject matter and expected tone of the interview.

We conduct two rounds of interviews for each participant. The videotaped interviews are then played back and critiqued in real time. Feedback is honest and constructive. We focus on:

Ability to Respond to Questions

Ability to Respond Using Your Talking Points

Body Language

Believability / Likeability

Voice Quality

Appearance

In between the two interview rounds we lead a discussion about the media with the aid of a PowerPoint presentation that covers these points:

The Role of the Media

How Changes in the Industry Impact You

What Reporters Are Looking For

Tips to Avoid Reporters’ Tricks and Traps

Nonverbal Communication

Clothing / Makeup

Unlock Your Communications Potential

Connect with the Ellis Strategies team for a free consultation today.

Emmy Award

Peabody Award

Expertise Award

The Ellis Strategies Advantage for Media Training

Improve Your Delivery

We use scenario-based interview techniques and provide immediate video-replay feedback and coaching to reveal your strengths and improve your delivery.

Navigate the Interview

We will show you how to refine your message, stay on point, and maneuver through difficult interviews and questions.

Build Your Confidence

Our media training will leave you with improved confidence in your abilities to face an audience or the media.

Customize Your Sessions

Tell us about your needs. We offer individual and group sessions customized for you or your organization.

Connect to Your Brand

Learn how to successfully communicate your company’s message to a diverse group of internal and external stakeholders.

Learn the Rules for Engagement

Learn what’s expected of you when you agree to the interview, and how what you say will help and protect your position.

Planet Fitness

NCSAEF

Miss Vermont Org

Community Preservation

Primex

BRG

JFK

DDIFO

Urban Land

Edinburg

What Our Clients Say

"Working with Ellis strategies was effective in making me a confident public speaker. It was easy to work with Matt. He worked around my busy schedule, and his insight and tips were exactly what I needed to up my game in public speaking."

Dr. Martina Stippler

"Ellis Strategies played a crucial role in our non-profit's successful launch of a major program by developing a well-planned PR strategy, coordinating with media outlets, politicians, and managing critical event details. Their efforts resulted in extensive media coverage and local political engagement, positioning us for continued growth with their invaluable partnership."

Patrick Belmonte

"Thank you so much for an excellent experience! My Team was very satisfied!"

Dan Van Hise, RRT-NPS

"We rely on Matt for his strategic guidance. We have a long-standing, collaborative relationship that has resulted in substantial media attention and content creation."

Manikka Bowman

"Ellis Strategies really hit the mark for us. Their strategy helped us educate the public and the Legislature about the effectiveness of the Community Preservation Act. Matt and the team took control and drove the initiative to the finish line."

Stuart Saginor

"Matt helped us navigate a challenging communications situation. He helped refine our messaging, and brought deep expertise into the timing and sequencing of our message so we could maintain control of a dynamic situation. We planned very carefully, and everyone knew their role, and things unfolded exactly according to plan. He was a true pro in a high-stakes situation."

Adam Olenn

"Matt and his team have repeatedly demonstrated their ability to raise ULI Boston's profile, and increase the local media's coverage of real estate development, land use and urban planning. We count on Matt's knowledge and perspective to help guide our programming decisions."

Stephanie Wasser

"We rely on Matt’s insight to guide our PR and Marketing efforts. Over the years he and his team have demonstrated their ability to generate placements in key media outlets which have helped raise awareness of our company."

Stacy Brandon

"We’ve had great success working with Ellis Strategies. Matt and his team consistently provide us with new ideas for getting The Concord Group recognized by key journalists. His team has also been critical in helping us release white papers to our industry. We don’t make a PR move without consulting Ellis."

Richard M. Gollis

Affordable, Effective Communications Services

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