Primex

Success Story for Primex

Primex provides risk management to public sector agencies in New Hampshire. They offer a wide range of coverage options and risk management training services to help organizations prepare for the future. Primex is a trusted partner for agencies throughout the site in need of creative solutions to meet their risk management needs.

Success Story

Primex

In 2018, Primex contracted with Ellis Strategies to deliver media training to police chiefs, fire chiefs, school superintendents and other municipal officials. Ellis Strategies has since led a number of media training classes for Primex, focusing on steps to creating a strong working relationship with local reporters, tactics to succeed in media interview situations and the media’s perspective on what makes a well-orchestrated press conference.

Ellis Strategies’ media training gives participants practical experience answering questions on-camera and then reviewing their performance with guidance from an expert media trainer. Professionals taking part in Ellis Strategies’ media training also gain valuable insight – and the insider’s perspective – to the news business.

Success Story for Primex

Primex provides risk management to public sector agencies in New Hampshire. In 2018, Primex contracted with Ellis Strategies to deliver media training to police chiefs, fire chiefs, school superintendents and other municipal officials.

Ellis Strategies has since led a number of media training classes for Primex, focusing on steps to creating a strong working relationship with local reporters, tactics to succeed in media interview situations and the media’s perspective on what makes a well-orchestrated press conference.

Many of those attending the training sessions had either little experience, or a negative experience, dealing with the news media. Part of our job was to educate them on how newsrooms work, how reporters do their jobs and why an open flow of information is so critical to the relationship between a public sector agency and the reporters who cover it.

We also provided the opportunity for participants to work in groups responding to a mock breaking news event. Participants wrote statements which they read at mock press conferences, and responded to questions from their peers who were playing the role of reporter. Many of these sessions were videotaped and replayed for the group to drill down on what worked and what didn’t.

Learn more about how your New Hampshire-based organization could benefit from our award-winning executive communications coaching, media training and PR services in New Hampshire.

What Our Clients Say

"Working with Ellis strategies was effective in making me a confident public speaker. It was easy to work with Matt. He worked around my busy schedule, and his insight and tips were exactly what I needed to up my game in public speaking."

Dr. Martina Stippler

"Ellis Strategies played a crucial role in our non-profit's successful launch of a major program by developing a well-planned PR strategy, coordinating with media outlets, politicians, and managing critical event details. Their efforts resulted in extensive media coverage and local political engagement, positioning us for continued growth with their invaluable partnership."

Patrick Belmonte

"Thank you so much for an excellent experience! My Team was very satisfied!"

Dan Van Hise, RRT-NPS

"We rely on Matt for his strategic guidance. We have a long-standing, collaborative relationship that has resulted in substantial media attention and content creation."

Manikka Bowman

"Ellis Strategies really hit the mark for us. Their strategy helped us educate the public and the Legislature about the effectiveness of the Community Preservation Act. Matt and the team took control and drove the initiative to the finish line."

Stuart Saginor

"Matt helped us navigate a challenging communications situation. He helped refine our messaging, and brought deep expertise into the timing and sequencing of our message so we could maintain control of a dynamic situation. We planned very carefully, and everyone knew their role, and things unfolded exactly according to plan. He was a true pro in a high-stakes situation."

Adam Olenn

"Matt and his team have repeatedly demonstrated their ability to raise ULI Boston's profile, and increase the local media's coverage of real estate development, land use and urban planning. We count on Matt's knowledge and perspective to help guide our programming decisions."

Stephanie Wasser

"We rely on Matt’s insight to guide our PR and Marketing efforts. Over the years he and his team have demonstrated their ability to generate placements in key media outlets which have helped raise awareness of our company."

Stacy Brandon

"We’ve had great success working with Ellis Strategies. Matt and his team consistently provide us with new ideas for getting The Concord Group recognized by key journalists. His team has also been critical in helping us release white papers to our industry. We don’t make a PR move without consulting Ellis."